“Work in progress”
DESIGN BRIEF
E-commerce website for the brand SKIN
SUMMARY
SKIN is a brand of bags that uses organic dyes and sustainable practices to be eco-friendly. The bags are co-designed between IDITA and highly skilled artisans from different part of the world. They are made by hand; making sure that every detail is done respecting high quality standards and also offers the possibility of customization.
The brand has found a niche of user that is looking for high quality, sustainable and original products to purchase online. SKIN offers two different lines for its two types of costumer: Classic & Trendy. The price could vary from $100-300. Currently, there are no e-commerce leather bag brands with the same features and philosophy.
The desired response is an e-commerce website that has an innovative and fresh look that reflects the sustainable and creative product proposition and above all, it highlights the people behind the product and their stories.
Preliminary Information Gathering
| WHAT | E-commerce website for the bags brand SKIN |
| WHY | Currently, there are little distintive leather bags brands e-commerce websites |
| WHO | This project will be a partnership between IDITA and artisans from different parts of the world |
| WHERE | E-commerce website with international projection |
| WHEN | TBD |
| HOW | E-commerce platform and manofacturer distribution. Eventually a flag shop for the client to appretiate the product in person |
journey-map / Indesign
user-flow / Axure
site-map / Axure
