UX Research & Design Advice
Objective: To get male and female customers aged between 18-22 or 45-55 years old to click on our social media advertisements by providing context about our products.
Brand Love Store
Concept
Branding revamp in a fresh, honest and fun way! Campaign Slogan: “Because not everyone comes for love ;)”
Young men aged 18 to 22 years old:
- Precise segmentation: youthful, playful, humorous, and irreverent
- Eye-catching and modern visual content
- Informal and friendly language and tone
- Exciting offers and promotions
- Relevant and entertaining content
- Contextualize the Tutti-Frutti Condoms product with an intriguing illustration and an “orgasm promotion” code as an additional incentive
Men aged 45 to 55 years old:
- Precise segmentation: sexual explorer
- Sophisticated and open visual content
- Mature and direct language and tone
- Relevant offers and promotions
- Educational and wellness content
- Contextualize the Extraplacer Lubricant product with an intriguing illustration and an “orgasm promotion” code as an additional incentive
Women aged 18 to 22 years old:
- Precise segmentation: women seeking to discover their bodies and sexual autonomy
- Attractive and vibrant visual content
- Youthful and authentic language and tone
- Exciting offers and promotions
- Educational and empowering content
- Aesthetic: youthful pastel palette and nails without manicure; more assertive gesture
- Contextualize the Clitoral Stimulants product with an intriguing illustration and an “orgasm promotion” code as an additional incentive
Women aged 45 to 55 years old:
- Precise segmentation: women looking to stay strong, healthy, and sexually active
- Sophisticated and elegant visual content
- Professional, mature, respectful, and empathetic language and tone
- Relevant offers and promotions: wellness and self-care products
- Educational and wellness content tailored to changes in their sexuality
- Aesthetic: mature and vibrant palette, nails with red manicure representing older women; more serene gesture
- Contextualize the pelvic exercisers product with an intriguing illustration and an “orgasm promotion” code as an additional incentive
2024
IDITA 