IDITA

Goal

Design brief that encapsulates the elements of Visocast Case Study incorporating the Design Brief standards

Company profile

Shari Sunari is a recognized and audacious company that provides multimedia, personalized and user-centric experiences to their users, through partnering with companies’ leaders in infrastructure, consumer electronics, and content distribution.

Project Overview

The new product to be developed further by the selected digital agency partner is called VisoCast, which is a multimedia channel that at the difference of traditional TV models, it can be visualized in different platforms (computer, mobile, etc…).

Users can use an app as a universal control giving access of limitless content, as well as being part of a enthusiastic community to share their interest; they can also personalise their profile by choosing the content that they want to watch, remove adds or watch them in exchange of credits towards subsidizing their bill.

Goals & Objectives

VisoCast is leveraging its partners’ leadership to create a truly customizable, user-centric service that explodes current network models. Therefore, they are looking for a digital agency that is able having the vision to develop innovative and comprehensive solutions across multiple platforms, following a deeply understanding of the following aspects:

Topic	Goals	Objectives
Business, financial and marketing plan	Understands the business goals of VisioCast	In order to develop the right solution to the problem and to meet the company targets
Technology	Understand the current networks models, infrastructure, consumer electronics, and content distribution	in order to be knowledgeable, critique and creative about the technology used internally and also ultimately by the users
Aesthetic	Understand the experience of visual content consumption nowadays and visualize the future direction	in order to be knowledgeable and creative about the user’s expectations, limitations and wishes and develop and informed and wise strategy
Technology and Aesthetic	Understand their potential users and how to attract them, please them, keep them and generate new leads	In order to develop more than a product, but an enriching experience worth to recommend

Target Audience

Enjoy watching visual content such as shows, movies, documentaries, videos, etc…
Are mobile and want to access the content anywhere using the latest devices and technology
Want to be part of a specialized community or share their interest in social media
Want have the technical and educational tools to create their own professional looking content and promote themselves
Would like and intuitive and user friendly platform at the difference of other overwhelming products
Dislikes adds or don’t mind watching/using them in exchange of a deal
Have access to premium tools in exchange of adds postings

Design Requirements

Design the interface viewers use to locate, organize, share and view content
Spark the creation of great user-generated content
Launch and promote VisoCast across platforms
Serve and retain customers after they sign up

Budget & Schedule

Phases	Time (9 months)	Deliverables	Budget
Research	Spring	Presentation and report	$5,000
Ideation	Summer	Presentation and report	$5000
Development	Fall	Presentation and report	$10,000