UX Research & Design Advice

Objective: To get university students, housewives, or retired individuals to click on a link to hire starting from $1,000 pesos

Solution: In order to allow customers to identify their needs in our services, I propose the following:

• Create profiles or representative personas of our target customers.
• Describe their needs, motivations, and frustrations.
• Explain the reasons why they would choose our service, from their unique perspective.
• Use inclusive language in communication.
• Call-to-action buttons should propose something beneficial to users to understand the service, such as a consultation with an expert.
• Offer other forms of assistance, such as a simulator or chatbot, for those who prefer not to speak with a representative.
• Propose various types of personalized assistance tailored to the specific needs of each type of user.

Client: Prestalana, Mexico. 2024